The Business Technologist's Journal

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Fix the Customer First: Getting in Front of It
Keeping the customer informed makes obtaining customer satisfaction far easier!
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Howard M Cohen
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Leveraging Methodology to Improve Profit
Well-developed methodology sells!! And it can continuously increase your profit every time you perform a given project. There's only one person who can…
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Howard M Cohen
Leveraging Recognition
Nothing you’ve accomplished for a customer is worthwhile, until your customers know you’ve done it!
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Howard M Cohen
Prepare for the Future: Your Own Intellectual Property (IP)
When planning for the future, you may want to consider a change of business model that can put the product of your skills in front of more customers at…
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Howard M Cohen
Building Your Business Case
Before you get to implement your next great project you'll need to convince those who fund it that they should. To be effective, you must think like…
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Howard M Cohen
RIFfed? Turn That into a Good News Story
Have you been a victim of one of the many recent reductions in force (RIF)? With so many tech companies shedding people, it may be time for you to…
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Howard M Cohen
Security: Get the Gotcha
When selling security services you can often overcome objections and close business, or get the needed approval from upper management, by showing them…
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Howard M Cohen
Selling Strategy
When you read the title, bet you thought this was going to be about strategies for more effective selling. Nope.
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Howard M Cohen
The Business Technologist's Journal
The Business Technologist's Journal
Notes and observations for information technology experts who focus on helping their clients achieve better business outcomes and increased profit.
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