The Business Technologist's Journal

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Is AI WIP?
Remember when that software was released long before it was really completed?
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Howard M Cohen
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The Danger of the One-Dimensional Stack
Adhering too closely to your own infrastructure stack can deprive you of opportunities unless you work some flexibility into your standards.
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Howard M Cohen
MPS4MSPs: Networking Eats Marketing for Lunch
MPS4MSPs–Marketing Professional Services for Managed Service Providers–is a recurring feature here in The Business Technologist’s Journal focusing on…
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Howard M Cohen
4
Dispelling the Digital Transformation Disinformation
Getting past the jargon and buzzwords to give clients the straight story is among the business technologist’s most important responsibilities.
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Howard M Cohen
1
Blogging for Business
“Should we have a blog?” is among the most popular questions many ITSPs ask their marketing companies. The answer is usually a completely unqualified…
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Howard M Cohen
Increase Sales! Hire Technologists Better
Back in the “old days,” the “dark ages” when most of today’s managed service providers (MSP) were still considering themselves “resellers” sales was a…
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Howard M Cohen
2
What is the Best Word to Use When Dealing with an Irate Client
The importance of earning trust by always being forthcoming
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Howard M Cohen
You Can’t Be All Things to All People, BUT……
Larger projects require your expertise, and almost always also require skills you don't have and don't offer. Doing your best is not a solution, but…
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Howard M Cohen
The Business Technologist's Journal
The Business Technologist's Journal
For 40 years, Business Technologists have been designing & deploying technology solutions which help organizations improve their processes, procedures, and profits. BTJ shares 40 years of experience in how they achieve optimum results and satisfaction.
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