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Why techchannel.marketing is Different
Managed and other IT Service Providers need to market differently than resellers ever did if they want to grow and sustain their business.
Feb 9
•
Howard M Cohen
4
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Why techchannel.marketing is Different
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October 2023
Celebrate National CyberSecurity Awareness (NCSA) Month!
Each October, the National Cybersecurity Alliance celebrates National CyberSecurity Awareness month! Here’s how to turn this into client celebrations to…
Oct 4, 2023
•
Howard M Cohen
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Celebrate National CyberSecurity Awareness (NCSA) Month!
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September 2023
Is AI WIP?
Remember when that software was released long before it was really completed?
Sep 26, 2023
•
Howard M Cohen
2
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Is AI WIP?
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The Danger of the One-Dimensional Stack
Adhering too closely to your own infrastructure stack can deprive you of opportunities unless you work some flexibility into your standards.
Sep 19, 2023
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Howard M Cohen
3
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The Danger of the One-Dimensional Stack
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MPS4MSPs: Networking Eats Marketing for Lunch
MPS4MSPs–Marketing Professional Services for Managed Service Providers–is a recurring feature here in The Business Technologist’s Journal focusing on…
Sep 12, 2023
•
Howard M Cohen
3
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MPS4MSPs: Networking Eats Marketing for Lunch
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August 2023
Dispelling the Digital Transformation Disinformation
Getting past the jargon and buzzwords to give clients the straight story is among the business technologist’s most important responsibilities.
Aug 16, 2023
•
Howard M Cohen
3
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Dispelling the Digital Transformation Disinformation
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July 2023
Blogging for Business
“Should we have a blog?” is among the most popular questions many ITSPs ask their marketing companies. The answer is usually a completely unqualified…
Jul 26, 2023
•
Howard M Cohen
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Blogging for Business
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Increase Sales! Hire Technologists Better
Back in the “old days,” the “dark ages” when most of today’s managed service providers (MSP) were still considering themselves “resellers” sales was a…
Jul 14, 2023
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Howard M Cohen
3
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Increase Sales! Hire Technologists Better
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June 2023
What is the Best Word to Use When Dealing with an Irate Client
The importance of earning trust by always being forthcoming
Jun 21, 2023
•
Howard M Cohen
3
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What is the Best Word to Use When Dealing with an Irate Client
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You Can’t Be All Things to All People, BUT……
Larger projects require your expertise, and almost always also require skills you don't have and don't offer. Doing your best is not a solution, but…
Jun 14, 2023
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Howard M Cohen
4
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You Can’t Be All Things to All People, BUT……
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Professional Practice Positioning
Becoming a professional requires more than certifications. Beyond being what you are, it's also the way you encounter everyone.
Jun 9, 2023
•
Howard M Cohen
2
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Professional Practice Positioning
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May 2023
A Most Important Ingredient
What key trait do the most successful technologists share?
May 30, 2023
•
Howard M Cohen
2
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A Most Important Ingredient
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