MPS4MSPs–Marketing Professional Services for Managed Service Providers–is a recurring feature here in The Business Technologist’s Journal focusing on how MSPs promote their practice most effectively.
I have been thinking the same as your advice...
Quality over quantity.
I'd rather have 100 experienced, engaged contacts than 10,000 unknown names on a contact sheet.
Calling these contacts on a regular basis keeps them engaged.
Thanks for posting a useful and interesting piece.
Referrals are gold - that is for sure. It just takes a little bit of efforts and some genuine caring. Howard - great article!